In our second Sector Spotlight on IT and Communication we hear from Amaya Capracci, who is a Product Consultant at Kyloe in Kirkwall.
Amaya has always had an interest in technology and taught herself to code simple things as a teenager. She has a a Bachelors degree in Journalism as well as an MBA in Marketing and Sales Management and has previously worked as a Marketing Manager.
Can you describe a typical day in your role as Product Consultant?
A typical day in my role involves constant learning and activity.
Since I started as Product Consultant, I have learned to use various team management and planning software which are super efficient and used widely across companies worldwide.
I spend my day creating products that meet our clients’ needs. This generally entails reviewing the client request, finding the correct configuration, and coding it to adapt the product to meet their needs.
It is like learning a new language. You learn to communicate with software to automatise colours, fonts, shapes, languages, automatic messages that are sent with a single ‘click’...it is fascinating.
Other days, when the product has been adapted, my day involves calls with clients to provide training on how to use the product we have created. That is pretty cool because it means that, with support from my colleagues, we have the opportunity to share and teach our clients the benefits of this top-notch technology, and how it can meet their needs.
How did you end up in this role?
I have always been very interested in technology, to the point where, as a teenager, I taught myself how to code simple things.
However, my career path to this date didn’t involve anything of this sort! I studied a journalism Bachelor’s degree and specialised in Marketing and Sales through a Masters a couple of years ago. In my last role as Marketing Manager, I worked developing the front-end design of a webpage for a new product we were launching.
I moved to Orkney a few months ago and found this opportunity in an exciting and pioneering sector. I had transferable skills to bring to the role, but a lot I have learned along the way.
What is the best thing about your job?
The best thing is probably the fact that we work with clients from all over the world, across continents. Clients have different cultures and needs, which means we not only get to experience this, but we also learn with every product we develop and implement, understanding how the market evolves and how we need to grow with it.
What is the worst thing about your job?
Sometimes constant learning, whilst exciting, can be a little overwhelming! You always have to be ready to think on your feet and be focused, paying great attention to detail. This can sometimes be a little tiring, but it’s worth it - all disruptive sectors require employees’ ability to learn as we go, and to adapt quickly. Constant learning and change are part of the industry.
What skills do you need to undertake your role?
The most important skills I would say are proactivity, a desire to learn, attention to detail is key, and communication skills both, to work within your team, seeking support and providing it; and to be able to teach and communicate with clients efficiently so that they understand the product you have created.
What qualifications do you have?
Bachelors degree in Journalism.
MBA in Marketing and Sales Management.
Would you recommend this job to young people, if so why?
Absolutely! Learning is a lifelong process, but young people generally have a greater ability to adapt to change and take in information at a fast pace. It is a role that prepares you with skills that are very valuable across roles and sectors. More specifically, the technology industry, particularly in product development and process automation, is only going to grow going forward. This means that entering the industry now is likely to create many opportunities in the future!
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